Max Original | Minx
Creative Marketing Producer: Premiere + Three Day Experiential Activation + Influencer Campaign
To celebrate and promote the premiere of HBO Max original, Minx, we produced a 3 day activation across los angeles, california. we kicked things off with the official hBO Max after party for the star studded premiere at the hollywood roosevelt hotel, followed by a weekend pop up in venice and west hollywood to further engage audiences.
all three days of the activation featured an interactive, hands on experience with our partner crave, where guests were encouraged to “build a vibe”
as they were taught onsite how to build a custom vibrator.
in theme with the feminist, female empowerment message of the show, we included premium products from partners Crave, Chakrubs, and unbound, two unreleased copies of feminist magazines bitch and bust, as well as some easter eggs for episodes to come.
alongside the activations, we brought the world of minx straight into viewers homes with an influencer PR kit inspired by various elements of the show.
