11.1M REACH | 14.7M IMPRESSIONS | $3.7M EARNED VALUE

Selena + Chef | Season 4

Creative Production: Promotional Assets + Influencer Marketing

To create excitement for the fourth season of Selena + Chef, HBO Max engaged culinary influencers and chefs with a summer inspired kit.

Included in each kit was an exclusive recipe book with recipes pulled directly from the show, to continue building fandom by re-engaging Selena + Chef & Selena fans alike, as well as new audiences.

Every kit featured premium goodies from Our Place, Rare Beauty, as well as artisanal items from local Malibu and California based brands.