HUMAN BY ORIENTATION | ART BASEL 2021

Experiential + Digital Marketing Producer: Queer Art Lounge Miami + Creator Series Social Campaign.

Human by Orientation created a dynamic, social and physical presence at Miami’s Art Basel. By showcasing prominent LGBTQ+ artists around HBO Max IP and amplifying it nationally- we generated brand awareness and grew our social following.

We produced a 3 day pop up art gallery, featuring works by Lauren ys, ashley lukashevsky and ggggrimes. each artist incorporated themes from hBO max showtitles like euphora and legendary.

to further engage audiences, we partnered with iconic queer influencer and activist, matt Bernstein.

by producing a “guerilla Art” social media takeover, we extended the theme of hBO Max character quotes into the streets of miami with ephemeral art installations.